Prudential Taos Real Estate : Tap the Power of the Rock Back to Home
315 Paseo del Norte, Taos, NM 87571  505-758-1924  www.PrudentialTaosRealEstate.com  800-530-8899
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Why Prudential Taos Real Estate?
PROFILE | GRAPHS | RECRUITING

Why Prudential Taos Real Estate?

JD Power Associates

"Highest Satisfaction for Home Sellers"
Among National Full Service Real Estate Firms
J.D. Power and Associates
2008 Home Buyer/Seller Survey

Prudential Taos Real Estate offers an extensive variety of northern New Mexico land and houses for sale. Use our online database of real estate property listings to locate residential homes, vacation homes, condominiums, recreational properties, mountain and high-desert acreage for sale.

With years of experience in the local market, Prudential Taos Real Estate (formerly Prudential Schantz Realty) is the leading real estate company in Taos. We are dedicated to being the most knowledgeable, accessible and professional real estate company in New Mexico.

With mortgage rates remaining at record lows and the stock market uncertain, real estate has become a solid investment both in the second home market and development areas. Here's how we can help.

Effective Local Marketing
  • Multiple Listing Service (MLS)
  • Internet: Our Web site listings can be found in local and national directories: www.realtor.com, www.prudential.com, www.taoschamber.com, www.bedandbreakfastforsale.com & Albuquerque Journal North.
  • Virtual Tours: The chance to tour properties for sale from the comfort of your own computer.
    Take a tour! Taos Real Estate Virtual Tours
  • E-commerce: A quarterly e-newsletter The Taos Prudential for the hottest area properties, trends and the latest statistics.
  • Printed Advertisements: Taos News: Display and El Mercado, New Mexico Magazine, Individual Agent Listing Promotions, Individual Agent Listing Promotions
  • Real Estate Guides:Prudential Taos Real Estate Guide, Enchanted Homes, Fine Homes International, and Dream Homes. Request a guide.


  • National and International Advertising
    How can Prudential Taos Real Estate's exposure help sell your home?
  • Prudential spends more than $130 million annually on advertising, which has helped it become one of the most familiar brands in North America.
  • The Prudential brand name is repeatedly reinforced in the most popular advertising media including television, radio, magazines, newspapers, outdoor and Prudential's numerous media sponsorships.
  • Prudential's advertising is among the most aggressive in the industry, helping to plant the Prudential name in the minds of real estate buyers and sellers.
  • Name recognition through insurance, securities, loans, etc.


  • Relocation and Referral Services
    How can Prudential Taos Real Estate's relocation and referral programs influence the sale of your home?
  • Prudential is the first company in the industry to combine real estate and relocation services giving customers access to a significant resource of active buyers seeking relocation.
  • Prudential Relocation is contracted with more than 1,200 major corporations and institutions across North America to provide relocation services for thousands of employees and their families.
  • Considering nearly one-third of residential real estate transactions involve relocation, Prudential Real Estate gives you a definite advantage over other companies.
  • Prudential Real Estate member companies generate more than 100,000 referrals every year, in addition to the local referral opportunities created by the 64,000 Prudential Real Estate sales representatives within their markets.


  • The Internet
    How will a Prudential Real Estate sales representative use the information superhighway to sell your home?
  • Every week, thousands of potential home buyers and sellers visit Prudential's web site, www.prudential.com.
  • A home that is listed on the Internet can be seen by interested buyers from around the world - 24 hours a day, seven days a week.
  • In addition to MLS, every Prudential Real Estate sales representative has exclusive access to the PREA Center - our own Intranet site which features news, information, marketing materials and other tools we often use to advertise your home more effectively.


  • Signage
    Does it make a difference which sign is in your front yard?
  • With 96% name recognition, this is more than a sign - it's a powerful advertisement.
  • Last year more than 600,000 Prudential Real Estate yard signs went up throughout North America.


  • Multiple Listing Service (MLS)
    How does MLS work?
  • Our Paragon Multiple Listing Service is a constantly evolving database of properties that are currently on the market in any given area.
  • An MLS listing, submitted by the seller's sales representative, generally includes all the important information on a home such as square footage, number of bedrooms and bathrooms, special features and the listing price.
  • Quite often, MLS is the first place a buyer's real estate sales representative will go to find a home for their client, making this one of the most visible and valuable mediums for selling a home.
  • View listings- IDX-MLS on the web


  • Sales Trends
    The real estate market has steadily progressed until 2007.
    With the national trends of sales down, Taos has felt the crunch.
  • In 2008 the market was down 49% in units sold from 2007.
  • The Taos MLS Sales Volume had an decrease of 80% in 2008.
  • Prudential Taos Real Estate is #1 Real Estate Company in Taos.

    #1 Real Estate Company in Taos MLS 2008
    #1 Total Listings sold in 2008
    #1 Total Buyers sold in 2008
    #1 Total Sales Volume in 2008
    #1 Single Family Listings sold in 2008
    #1 Single Family Buyers sold in 2008
    #1 Fine Homes Lisings sold in 2008
    #1 Total Land Listings sold in 2008
    #1 Total Land Buyers sold in 2008

    Residential Single Family (excluding manufactured homes):

    Units Sold: 166 units sold in 2008, a 131% decrease over 2007.
    The average decrease in the past 5 years for units sold
    was 72%.
    Average Sales Price: Currently $387,300.
    Down -12% from 2007, up 33% in the last 5 years.

    Condominiums:

    Units Sold: 49 units sold in 2008, 108% decrease over 2007
    57% increase over the last 5 years.
    Average Sales Price: Currently the average sales price is $288,311.
    58% increase in the last 5 years

    Residential Land – Less than 5 Acres:

    Units Sold: 64 units sold, down 42% from 2007
    Average Sales Price: Currently $104,755 down 42% from 2007, up 15% in
    the last 5 years.

    Residential Land – 5 to 10 Acres:

    Units Sold: 15 units sold, down 53% from 2007, down 160% in
    the last 5 years.
    Average Sales Price: Currently $113,853 decreased 12% from 2007, up
    12% in the last 5 years.

    Residential Land – More than 10 Acres:

    Units Sold: 21 units sold, same as 2007, down 104% in the last t years.
    Average Sales Price: Currently $284,139 up 46% from 2007, up 142% in the last 5 years.


    Fine Homes:
    Top 10% of the active listing market, is now above $989,000. Prudential has 35% of the sales of Fine Homes.

    “Do Business With The Professionals Doing The Business”!


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